The Basics About Internet Mobile Marketing Along With Some Statistics

With a prediction by industry watchers that mobile apps will be a $50 billion dollar industry by 2013, internet mobile marketing strategists have glommed on to this trend with both hands and have no plans for letting go anytime soon. They want their share of the money pie. Mobile marketers have created loads of almost free to completely free mobile phone aps so consumers and easily participate in their mobile promotions, like QR codes. Also, by the start of 2013 it is expected that internet mobile marketing will rake in at least 28 percent of that $50 billion dollars with their aps.

Internet mobile marketing is expected to be so prevalent due in part to the two big mobile smartphone makers, Apple and Android and the more than 100 million smartphone users. The smartphone users account for almost 20% of all Google based searches. Why is that significant? 20% equals a lot of mobile advertising opportunities. This is because it shows just how much mobile phone users are using their mobile web enabled phones to surf the internet. What does that mean for mobile marketers? It means consumers now have the ability to be attracted to company websites via mobile internet banners, QR codes and even sms short codes directing them to a business’s home page. They will be able to view the page almost instantly without the wait of getting to a PC. This is huge.

A fairly new trend has been born out of internet mobile marketing called M-Commerce. This is when the customer used their mobile phone and either searches for a company, receives a mobile promotion directing them to a website or types the URL directly into the mobile web then makes a purchase from their phone. This is the ideal perfect circle for many mobile marketers for retail and service companies. Mobile Commerce, M-Commerce is proof that internet mobile marketing can and does pay off if executed correctly.

However, internet mobile marketing is not just for retail businesses. It can be a very effective tool for non-service and retail companies to gain visibility in the public marketplace. For instance, a small toy museum in New York City could benefit from mobile banners guiding interested parties to their website, who would have otherwise never have known they existed. This could also serve another purpose in the small business building an opt-in database to send out sms promotional content. Anyway you cut it, internet mobile marketing is here to stay for as long as there are mobile phones with internet access.